UK TV Guide

Privacy Policy — UK TV Guide

Last updated: 24 February 2026
Contact: contact@uktvguide.co.uk

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you use the UK TV Guide website (uktvguide.co.uk) and related services. It is written to meet UK data protection law (UK GDPR and the Data Protection Act 2018) and Google AdSense requirements for website privacy disclosures.

1. Who we are

UK TV Guide (referred to in this policy as “we”, “us” or “our”) is the data controller for personal data collected through uktvguide.co.uk. If you have questions about this Privacy Policy or our data practices, please contact us at contact@uktvguide.co.uk.

2. The personal data we collect and how we collect it

Data you give us directly

  • Contact details you submit via contact forms or email (for example, name and email address).
  • User-submitted content you submit (comments, feedback, or other material you choose to send).

Data we collect automatically

  • Device & usage data such as IP address, browser type, operating system, pages visited, referral URLs, and timestamps (collected via logs and analytics).
  • Cookies and similar technologies (see Section 4 for details).

Third-party data

  • We may receive limited information from third-party services (for example analytics or advertising providers) as described below.

We only collect personal data needed for the purposes set out in this policy. For guidance on what to include in a privacy notice and how long to retain information, see the UK Information Commissioner’s Office (ICO).

3. Purposes of processing & lawful bases

We process personal data for the following purposes and rely on the stated lawful bases:

  • To provide and maintain the website and its features (performance, security, and site administration).
    Lawful basis: Legitimate interests (running and securing the website).
  • To respond to contact requests and enquiries you send us.
    Lawful basis: Contract performance or legitimate interests (depending on context).
  • To operate analytics and improve the site (e.g., aggregate usage statistics).
    Lawful basis: Consent where required (see cookies) or legitimate interests for non-identifying analytics.
  • To show relevant advertising (including personalized ads provided by third parties).
    Lawful basis: Consent (for personalized advertising and related cookies) or legitimate interests where lawful and properly balanced.
  • To comply with legal obligations (e.g., responding to lawful requests from authorities).
    Lawful basis: Legal compliance.

We will inform you at or before the point of collection which lawful basis applies in that situation.

4. Cookies, advertising & third-party vendors

We use cookies and similar technologies to run the site and (with your consent where required) to provide analytics and personalized advertising.

  • Cookies needed for site functionality or security may be set without consent when permitted by law.
  • For analytics and personalized ads we obtain consent where required under UK law and the ICO’s guidance.

Google and advertising

Third-party vendors, including Google, use cookies to serve ads on our site and across the web. Google’s advertising cookies enable it and its partners to serve ads based on a user’s prior visits and interests. Our use of Google AdSense requires that we disclose this in our Privacy Policy and provide users with information about third-party ad cookies. For details on Google’s requirements and how Google uses data for ads, see Google AdSense help.

You can manage cookie preferences using our cookie consent tool (banner/manager) and via your browser settings. Note that blocking some cookies may affect site functionality.

5. Sharing your personal data

We may share personal data with:

  • Service providers that perform services on our behalf (hosting, analytics, email, payment processors, customer support).
  • Advertising partners and ad networks to deliver ads and measure ad performance (including Google and its partners).
  • Legal or regulatory authorities where required by law or to protect rights, property or safety.

When we share data with service providers we require contractual protections to ensure they process data only on our instructions and in compliance with applicable law.

6. International transfers

Your personal data may be transferred to, stored, and processed in countries outside the UK. Where transfers occur, we will ensure appropriate safeguards (for example, standard contractual clauses or other ICO-approved mechanisms) are in place to protect your rights. We will inform you if we rely on an adequacy decision or the specific safeguards used.

7. Data retention

We retain personal data only as long as necessary for the purposes set out above, and to comply with legal, accounting, or reporting obligations. Where a specific retention period is not practical, we will document the criteria used to determine retention. For ICO guidance on retention and transparency, see the ICO resources.

8. Your rights

Under UK data protection law you have certain rights in relation to your personal data, including:

  • Right to be informed (this notice).
  • Right of access (request a copy of your personal data).
  • Right to rectification (correct inaccurate data).
  • Right to erasure (in certain circumstances).
  • Right to restriction of processing.
  • Right to object to processing (including profiling/marketing).
  • Right to data portability (where applicable).
  • Where processing is based on consent, the right to withdraw consent at any time.

To exercise any of these rights, contact us at contact@uktvguide.co.uk. If you are unhappy with our response you have the right to complain to the UK Information Commissioner’s Office (ICO).

9. Security

We take reasonable technical and organisational measures to protect personal data against loss, misuse, and unauthorised access or disclosure. No website or transmission of data is completely secure, so please take care when submitting information online.

10. Children

Our site is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such data, please contact us so we can delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated policy with a new “Last updated” date. Where required by law or where changes are material, we will take further steps to notify users (for example via a notice on the site).

12. Useful links & regulators

  • Information Commissioner’s Office (ICO) — guidance on privacy notices and individuals’ rights.
  • Google AdSense help — privacy policy requirements for publishers using AdSense.

13. How to contact us

If you have questions, requests or concerns about this Privacy Policy or our data practices, please contact:

Email: contact@uktvguide.co.uk

If you remain dissatisfied after contacting us, you may lodge a complaint with the UK Information Commissioner’s Office (ICO).